Whether conscious of it or not, media images have been working our entire lives to construct our attitudes, beliefs, and perceptions of the world around us. What is the significance of the relationship between media consumption and how we interact in society? Applying communication theories and research into traditional and digital media is vital in understanding the realities around us. It explains where societal norms and values stimulate and how they trigger new behavioral changes. Ideologies are the mixed concepts and elements that create meaning in society. Today, people's ideological feelings produce pre-dated ideologies rather than their ideas. These are formed unconsciously by other social foundations, like their environment and the media, that surround and shape them. Not only does the media play a significant role in the views of others, but it is also a basis for forming our identities and place in a social context. Enculturation, first coined by anthropologist William Ogburn, is "the process by which people learn the dynamics of their surrounding culture and acquire values and norms appropriate or necessary to that culture and its worldviews" (Enculturation, Google Arts & Culture, 2022). Today, enculturation and information about cultures other than one's own are first introduced to children through the media.


Fall 2022

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