Publication Date

2026

College

College of Professional Studies

Department

Psychology

Document Type

Poster

Description

Watching eyes are powerful stimuli–they quickly capture attention and evoke physiological arousal. Humans are particularly adept at perceiving another’s gaze, and can even be affected by watching eyes that they are not consciously aware of. Recent research suggests that watching eye cues can promote a variety of low-cost prosocial behaviors, inside and outside lab settings. The presence of eye images may alter behavior by reducing feelings of anonymity and cueing reputation maintenance concerns. The current study investigated whether the presence of watching-eye images affected how frequently shoppers returned carts to designated return areas.

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