Publication Date
2025
College
College of Professional Studies
Document Type
Poster
Description
Personal narratives are powerful in garnering interest, empathy, and may improve attitudes on issues as compared to statistically oriented information, but have primarily been investigated in text-only formats. Little is known about the effects of visual information on individuals' attitudes. This study aims to investigate the efficacy of presenting data, narrative information, or a combination of information through verbal or visual channels on individuals' attitudes. The implications of this study enable us to understand the most effective information presentation methods when influencing individuals' attitudes and actions on controversial and emotionally charged topics.
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