Publication Date

2023

College

College of Professional Studies

Department

Kinesiology

Document Type

Article

Description

From the primitively-brewed steam beer of 19th century Eureka taverns, to the nano-brewed Hazy DIPA in a Crescent City warehouse today -- brewing culture remains a key social element and economic driver in Northern California's Redwood Coast. The Redwood Coast Beer Trail is an experiential destination marketing campaign that applies the principles of gastrotourism to advertise the robust craft brewery scene of Humboldt and Del Norte counties as distinct tourism assets. The Redwood Coast Beer Trail poster is a self-guided, self-paced wayfinding aide that empowers local and non-local visitors to experience the unique oddities and attributes of the regions craft beer and cider producers.

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