Date
Winter 1-14-2025
Description
RJ Roberts and Abel Paul George, have put their minds together to analyze the current market phenomena of nostalgia. Positioned in creative industries, Roberts and George have developed a one-of-a-kind strategy bolstered by current market activity and the operose reference culture within social media. Nostalgia brings energy to wide demographics in the hands of artists from a core community. The article creates a shared language for individual artists and brand executives to discuss partnerships, collaborations, brand excavation, and cultural evolution. As a tool for both, nostalgia is a process of connecting history or legacy to contemporary landscapes and communities.