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There are a host of issues that may influence the growth of cannabis tourism including for example state and local regulations, resident opinions about cannabis tourism, adequate infrastructure to support tourists, and the fact that cannabis remains illegal federally (Lovelace, 2019). Three years after recreational cannabis sales started in California, this report explores cannabis tourism as an industry in Humboldt County, California. This study involved personal interviews with seven individuals including tourism officials, tour guides, local business owners and entrepreneurs. Multiple topics related to cannabis tourism were explored during the interviews, including for example changes in tourists and tourism visits, impacts on retail dispensaries, adequacy of infrastructure to support cannabis tourism entrepreneurs, as well as other barriers to entry in the industry.