Resident attitudes towards cannabis tourism in Humboldt County, California were investigated in this exploratory study. The primary purpose was to understand if the variables used to explain resident attitudes towards tourism would show similar patterns when applied to cannabis tourism. The study included a questionnaire distributed to adult residents of Humboldt County and was conducted between March and August 2017, just prior to recreational cannabis sales beginning in California. Correlations and crosstabs were performed on the data. While personal benefit was found to have an impact on resident attitudes towards cannabis tourism, other variables indicate mixed support which suggests that some variables may behave differently when considering cannabis tourism. Managerial implications are also considered.
Pachmayer, Ara; Switzer, Reed; and Reilly, Shawn
"Cannabis Tourism and the Community: Resident Attitudes in Humboldt County, California,"
IdeaFest: Interdisciplinary Journal of Creative Works and Research from Cal Poly Humboldt: Vol. 5, Article 6.
Available at: https://digitalcommons.humboldt.edu/ideafest/vol5/iss1/6