Inducing hypocrisy and guilt to motivate prosocial behavior towards native American clubs

Graduation Date

2012

Document Type

Thesis

Program

Other

Program

Thesis (M.A.)--Humboldt State University, Psychology: Academic Research, 2012

Committee Chair Name

Chris Aberson

Committee Chair Affiliation

HSU Faculty or Staff

Keywords

Behavior, Native American clubs, University campuses, Hypocrisy, Native Americans, Guilt predicted motivation, Humboldt State University -- Theses -- Psychology

Abstract

Native Americans are widely underrepresented on US university campuses and attrition rates have been measured as high as 93%. Of those that graduate many of the students spoke of in terms of social network support (clubs) on campus. The present study sought to determine whether hypocrisy and guilt motivated non-native student's intentions to support and encourage Native American clubs on campus. Participants were 218 HSU students, enrolled in psychology courses that provided answers to a series of questionnaires regarding Native American student's treatment on campus, and Native American treatment historically. Statistical analysis revealed hypocrisy significantly predicted belief in the justification of a measure to support Native American clubs on campus compared to control and guilt conditions. Whereas guilt predicted motivation to donate money to Native American clubs, as well as personal and public support towards the measure compared to control conditions. Control and hypocrisy participants responded similarly in regards to publically advocating and personally supporting a measure to benefit Native American clubs. The implications of these findings are discussed in terms guilt and dissonance reduction strategies.

https://scholarworks.calstate.edu/concern/theses/g732dc49b

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