Graduation Date

Fall 2019

Document Type



Master of Arts degree with a major in Education

Committee Chair Name

Libbi Miller

Committee Chair Affiliation

HSU Faculty or Staff

Second Committee Member Name

Eric Van Duzer

Second Committee Member Affiliation

HSU Faculty or Staff

Subject Categories



Literature suggests school administrator shortages worldwide. A number of factors are blamed for this trend, one of which is overall job dissatisfaction. This case study examines the effects of social media on the overall job satisfaction of five school administrators in small town America. Through semi-structured interviews, this research indicates that school administrators in the study avoid reading the comments section of online news media forums. Research participants share their strategies of working proactively with the press, and they reveal how social media has changed their job. Social media has altered the landscape of what it means to be a school administrator and has indeed adversely affected overall job satisfaction for these educators.

Citation Style