Carter Cellars: a case study

Author

Zachary Crowe

Graduation Date

2014

Document Type

Project

Program

Other

Program

Project (M.B.A)--Humboldt State University, Business Administration, 2014

Committee Chair Name

Nancy Vizenor

Committee Chair Affiliation

HSU Faculty or Staff

Keywords

Napa Valley wineries, Carter Cellars, Humboldt State University -- Projects -- Business Administration, Complimentary businesses partnerships, Wine industry, Start up winery, Entrepreneurship

Abstract

In this case study, the researcher traces the entrepreneurial spirit of Mark Carter which led him to the wine industry where he gained world-wide recognition before ever producing a single bottle of wine. It reveals how Carter's different business pursuits played an integral role in creating both Carter Cellars and Envy Wines. The study investigates how Mark Carter was able to create a successful business in a competitive industry through unconventional means and unusual pathways. Not only does the case study portray the story and success of Mark Carter but it also focuses on how other entrepreneurs might be able to use these strategies and make them applicable to other business sectors, interests, and pursuits.

https://scholarworks.calstate.edu/concern/theses/79408075q

Share

 
COinS