The Balanced Scorecard: from customer perspective to stakeholder perspectives
Graduation Date
2015
Document Type
Project
Program
Other
Program
Project (M.B.A.)--Humboldt State University, Business Administration, 2015
Committee Chair Name
Michael Thomas
Committee Chair Affiliation
HSU Faculty or Staff
Keywords
Stakeholders perspectives, Balanced Scorecard (BSC), Mission statement, Humboldt State University -- Projects -- Business Administration
Abstract
This paper explores the current structure and framework of the Balanced Scorecard (BSC) and its evolution. The pros and cons of the BSC's current framework will be analyzed, followed by a proposal for a new BSC linking to the organization's Vision and Mission statements. By redefining the purpose for an organization's Mission Statement to incorporate sustainability's "triple bottom line," sustainability-related goals can be identified. The Mission Statement then can be linked to the BSC by redefining and better organizing the BSC's perspectives to include these goals.
Recommended Citation
Kime, Kelly Jo, "The Balanced Scorecard: from customer perspective to stakeholder perspectives" (2015). Cal Poly Humboldt theses and projects. 2086.
https://digitalcommons.humboldt.edu/etd/2086
https://scholarworks.calstate.edu/concern/theses/z316q385n