Benefits of being a cruise ship destination to Humboldt Bay stakeholders

Author

Eamon A. Daly

Graduation Date

2016

Document Type

Project

Program

Other

Program

Project (M.B.A.)--Humboldt State University, Business Administration, 2016

Committee Chair Name

Michelle Lane

Committee Chair Affiliation

HSU Faculty or Staff

Keywords

Arcata, Tourism development, Redwood coast, Ecotourism dimensions, Ecotourism, Humboldt Bay, Coastal development, Humboldt State University -- Projects -- Business Administration, Redwood National & State Parks, Passenger profile, Cruise industry, Specialty cruising, UNESCO Heritage Site, Eureka, Cruise tourism, Cruise ships

Abstract

Humboldt Bay is a natural deep water port located in Eureka, California and is the gateway to the ecotourism opportunities available in the Humboldt region. As a port on the United States west coast the Port of Humboldt is along the route taken by cruise ships as they transit from southern California ports to Alaska. This creates the opportunity for Humboldt Bay to serve as a port-of-call during repositioning voyages. The research question that this paper sought to answer was - does cruise tourism represent a viable source for tourism development for Humboldt Bay stakeholders? This was investigated by synthesizing secondary sources which provided a review of the current state of the cruise industry, development of a cruise passenger profile, and the creation of a prospectus of potential excursion activities. The activities chosen were then coded based on the three basic dimensions of ecotourism and cruise passenger market segments. The research found that the ecotourism opportunities available in the Humboldt region would be appealing to cruise passengers. Therefore, cruise tourism does represent a viable source for tourism development for Humboldt Bay stakeholders.

https://scholarworks.calstate.edu/concern/theses/zw12z791v

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