The effect of two-minute television demonstrations on food purchasing and preparation practices
Graduation Date
2006
Document Type
Thesis
Program
Other
Program
Thesis (M.A.)--Education, Humboldt State University, 2006
Committee Chair Name
Ann Diver-Stamnes
Committee Chair Affiliation
HSU Faculty or Staff
Keywords
Television, Humboldt State University -- Theses -- Education, Food, Demonstrations
Abstract
Two-minute television food demonstrations emphasizing quick, tasty, easy-to-prepare, economical foods were video taped bi-monthly and shown five times daily, seven days a week on a commercial television station. A survey was conducted with a voluntary convenience sample of European American adults who had viewed the demonstrations. It determined that 66% of viewers made some change in food purchasing and preparation as a result of viewing. The greatest change in knowledge and behavior was seen in participants 41-60 years of age. More than 80% of participants believed they were more willing to try new foods as a result of the demonstrations.
Recommended Citation
Houston, Joyce M., "The effect of two-minute television demonstrations on food purchasing and preparation practices" (2006). Cal Poly Humboldt theses and projects. 1097.
https://digitalcommons.humboldt.edu/etd/1097
https://scholarworks.calstate.edu/concern/theses/v692t867n